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Citation flow is a metric developed by Majestic, a renowned SEO software company, to assess the authority and influence of a webpage based on the number of backlinks it receives from other websites. It measures the quantity of citations or references a webpage has, indicating its popularity and prominence in the online ecosystem. The underlying principle of citation flow is that when reputable websites link to a specific webpage, it signifies its value and credibility. Consequently, a webpage with a higher number of citations will have a higher citation flow score, implying a stronger level of authority and influence. Citation flow is a crucial tool in SEO as it provides insights into the link profile and ranking potential of a website. Webpages with a high citation flow score are generally perceived as more trustworthy and reliable by search engines, leading to better organic search rankings. It's important to note that citation flow primarily focuses on the quantity of backlinks and does not consider the quality or relevance of those links. While a large number of backlinks can be beneficial, it is essential to ensure that those links come from reputable and relevant sources to have a more substantial impact on SEO.


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